Decision making in the Ideation Toolkit

The Ideation Toolkit (from Keen Engineering Unleashed) is a collection of information that engineering students can use as they develop an idea for a product.

Although this toolkit includes the Analytic Hierarchy Process (AHP), I suggest that educators use multi-attribute utility theory (MAUT) instead of AHP.  I have been teaching engineering decision making for many years, and, although my textbook includes both AHP and MAUT, I have found that engineering students find MAUT easier to adopt and use correctly.  Using AHP in a rational way is more difficult than it looks, whereas MAUT is more straightforward for making decisions when the alternatives have multiple criteria that need to be considered (e.g., cost, strength, durability, etc.).